PERSISTENCE- A NECESSARY TOOL TO ONLINE SUCCESS

Making money on the Net is the goal of any internet marketer. Achieving that goal however is another thing altogether.

It is said that 95% of internet marketers fail to make any sizable income from all their activities. This is a shame and pitiful. One reason for this is the lack of persistence.

Many join one opportunity after the other and give up when the expected returns fail to show up on time. How many of you have joined one internet opportunity to simply give up when the profits did not arrive at your appointed hour? When this happens, we simply jettison that opportunity and jump unto the next one.

As any successful webmaster can attest, Rome was not built in a day. Most believe all the bullshit ads they read such as “Make $500 a Day” and dive into internet marketing with that mentality. When reality sets in, disillusionment eventually accompanies it.

To eventually earn that $500 a day, you simply have to be persistence. The money is in not giving up.

The primary reason why persistence is crucial is that the money is the conversion rate. Why I harp on the conversion rate is that it is perhaps the key factor in dictating what comes in income wise.

First of all, what is the conversion rate.

The conversion rate is the purchase rate of a product based on the number of prospects it was sent to i.e. If an e-book is sent to a mailing list of 1000subscribers and only 10 buy, that means the product has a conversion rate of 1 in 100. That means if you determined to sell a 1000 copies, you will have to send it to a 100,000 people based on the conversion rate.

From the above example, one therefore needs to achieve the necessary critical mass in traffic in order to obtain the desired returns. Those who can make $500 a day or even an hour already have a huge mailing list, a marketable name on the Net, ready Joint Venture partners, tons of type in traffic to their websites. What I am trying to put across is that they already have the traffic! A load of traffic multiplied with the conversion rate is where the money is. This has already been explained. Ask any marketer.

And since most do not have ready made traffic, you have to build it and this takes time! This I repeat, takes time!

All successful marketers bar none have gone through that phase already. One therefore has to exercise the needed patience in developing tons of ready made traffic.

Another reason why persistence is necessary is that it takes time and effort to fully master most endeavors. This rings true in online marketing as well.

Let us use an example here i.e. Google adwords. You begin using Google adwords to drive traffic to your website and hope that traffic comes in. You expect to make at least 4-5sales daily.

But when you check your stats, you see 10 impressions in a day, no clicks and no sales. You then decide to tweak the campaign, either by increasing the bid rates and bringing in more keyword. You check the next day, there is still no improvement. You continue tweaking for a week and it is still unsatisfactory. Should one give up then?

The truth is no. People are making money with adwords hence if you just stick in long enough, you will sufficiently master it and it start yielding income. You could try starting campaigns on different subjects, asking questions in forums, buying every e-book dealing with the subject and before you know it, you become a guru yourself! Would that not be nice?

To achieve the above therefore, you must make up your mind not to give up, that failure is not an option.

For persistence however to bear good fruit, you need to have pragmatic expectations. Don’t expect to make money within a week from any opportunity if you do not have a list. Give yourself 3-6months. This is truly reasonable time. This is not as long as seems as many unsuccessful marketers have been online for years! They are unjust impatient!

Is it not worth the wait if it eventually brings in $5,000 monthly? Many marketers sigh when they remember the opportunities they had dropped by the wayside and now be bringing in trickles today instead of the flood of cash that it should.

Let me tell you the story about a now successful webmaster that started out with an e-book about dog bites. Interestingly, he disliked dogs with a passion but knew that such a book would bring him money and again, had never written a book before

His spoken English is poor and I am sure his written will be worse. These facts however did not deter the guy. He strongly believed that to make it online, one needed to write an e-book.

He went to a forum and sought help and was persistent. And boy was he fortunately! He got someone to produce this e-book for him free! The rest is history. That e-book was at a time bringing him $2,000 monthly in cash. That is the value of persistence.

There is an African proverb that says ‘You can never get lost if you ask for directions.' If you are determined to persist till the end, you will definitely find a way. The desire not to fail or give up forces one to keep seeking help rather than throw in the towel prematurely.

So marketers, remember, that in any endeavor, whether online or offline, you need to have a persistent spirit in order to sail through successful. With such a spirit, you will surmount any mountain that comes your way!

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